Kim Kardashian's intimates brand Skims has been unveiled as the official underwear partner of the NBA, WNBA and USA Basketball, following on from the brand's debut men's collection earlier this month.
Kardashian commented 'I am incredibly proud of Skims partnership with the NBA, as it is a reflection of Skims growing influence on culture. Together, Skims and the NBA will connect people of all backgrounds through fashion, sport, and talent, and I look forward to seeing the partnership thrive'.